Jonathan Baron, editor-in-chief of Baron Magazine:
We are visually saying that emotions are not progressive, that instead of being emotional with others, let’s do it through entertainment. So for the debut issue – Baron has commissioned artists and photographers known for creating staged situations, who have reinstructed sex and the female nude for a viewer seeking emotions through entertainment not others.
We just came from a rather sexually repressed decade, where we seemed to travel back to the late fifties and early sixties when sex was presented as a big embarrassment or joke, we saw photographers such as Terry Richardson practically reproducing the Carry On films and Barbara Windsor being replaced by Jordan.This decade has so far been a crescendo of emotions, from riots to Lady GAGA hanging herself on stage, I think at the moment art and photography is almost slightly YBA in immediacy, we are seeing a real explosion of provocative work that isn’t confessional but staged, for a society concerned with being emotionless. This issue is about the future, edited as though the publication is some sort of time line – from a society concerned with being emotional to a society unconcerned.
More of Bridget’s work here