“Having grown up reading a multitude of home and lifestyle magazines, my work confronts the expectations that developed from buying into the alluring photographic fantasies of the pristine and perfect domestic life. I devoured every issue of Martha Stewart Living that I could find. Drawn in by the beautiful eye-catching photographs, I absorbed all of the tips, tricks and how-tos in those pages because I was convinced that I would need them someday.
Using the skills that I learned from years of reading these magazines, I bake elaborate cakes which I then throw into carefully constructed scenes and photograph the aftermath. By appropriating the lush, brightly colored imagery of magazines and perverting it, I explore the aftermath of unfulfilled expectations.
This disillusionment manifests itself in a playful, yet irreverent defiance. I subvert the delicately crafted trompe l’oeils found in commercial and editorial photography by corrupting domestic strategies. Through the intermingling of creation and destruction, I explore the reality beyond the glossy varnish and the destructive consequences of disappointment.
Using a cross-disciplinary approach that combines aspects of performance, sculpture, and painting, I create colorful domestic scenarios that serve as the stage for my actions. I photograph these scenes using a 4×5 camera. Afterwards, I scan the film and create large-scale digital c-prints. My work is an ironic commentary on the picture-perfect world created in the glossy pages of lifestyle magazines and the frustration that ensues from trying to attain it.”
more of Rachel’s work here